It all depends on the brand, product, and influencer.īut, the general rule of thumb from a research paper by Altimeter Research said brands should expect to spend 20-25% of their digital budgets on influencer marketing, as many companies spend roughly about 5-15% of turnover on marketing. That said, when we talk about the exact number, there is no simple, one-line answer. This way, you know whether you're spending too much or too little.

Let's brush up on some influencer marketing statistics before we get started. How Much Should You Spend on Influencer Marketing Strategy? We'll break down best practices in which a budget can be stretched in order to give your influencer marketing strategy a much-needed boost. It all depends on how you allocate the budget, and the tools you rely on to determine your best potential collaborations. If you're on a small-medium-sized business budget, the last thing you want is to spend an incredible amount of money with very little return.Īn effective influencer marketing campaign can be both cheap and expensive. The thing is, throwing money at high-dollar influencer marketing doesn't provide an automatic customer base. This leads many brands and marketers to fall into an overspending trap, aiming to partner with major influencers or pay influencer discovery services that don’t deliver efficiently.

With more and more brands and businesses relying on influencers to help them create buzz on social media and beyond around products, it's easy to feel overwhelmed.

‍ Influencer marketing isn't just an expense it's an investment.

Campaign budget tagger